TCL has renewed its main partnership with French esports organisation Gentle Mates for a fourth consecutive year, extending one of the club’s longest-standing deals into a new season of gaming and technology projects. The electronics brand has backed Gentle Mates since the organisation was created in April 2023, and the renewal deepens an already product-led relationship that has produced a range of three gaming monitors co-designed with input from the team’s players.
A Fourth Year for One of Gentle Mates Historic Partners
TCL has stood alongside Gentle Mates since the club launched in April 2023, making it one of the organisation’s historic partners, and the two sides have now committed to a fourth season together. The renewal rests on a shared aim of making gaming, esports and the technology around them more accessible to a mainstream audience. Gentle Mates, founded by Squeezie, Gotaga, Brawks and Nikof, has grown into one of the major names in French and European esports over those three years, a rise capped by a Fortnite World Championship title won in Lyon.
Three Co-Designed TCL and Gentle Mates Monitors
The most visible result of the partnership is a gaming monitor range developed with the involvement of the Gentle Mates squads. Three models make up the current line-up, spanning competitive play to an accessible entry point.
| Monitor | Key Specs | Positioning |
|---|---|---|
| TCL 27P2A Pro | 27-inch QHD, 320 Hz | Competitive play |
| TCL 27C2A | Dual mode: 4K 160 Hz or Full HD 320 Hz | Versatile high-refresh or 4K |
| TCL 24G645 | Entry esports model | First monitor from the partnership |
More Than a Jersey Patch
The deal reaches well beyond branding. It includes a reinforced TCL presence across Gentle Mates communication channels, taking in social media, video content and the team’s official jerseys, alongside participation in the organisation’s major events, marketing campaigns, in-store operations and co-produced content. The hardware co-development at the centre of the renewal points to how high-profile team partnerships are shifting from logos on shirts toward jointly built products.
With the fourth season now confirmed, TCL and Gentle Mates say the renewed deal will carry new gaming and technology projects, building on the co-designed monitor range that has become the partnership’s signature output.