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AutoFull is the new Official Chair Partner of the ESL Pro Tour for Counter-Strike 2, with ESL FACEIT Group locking in the ergonomic chair maker for the entire 2026 and 2027 competitive calendar. The two-year deal puts AutoFull seats on every major EPT stage, from the ESL Challenger League grind all the way up to the IEM Cologne Major 2026.

It’s a sizeable footprint for a brand that has spent the last year quietly rebuilding its profile in CS2 after its 2025 tie-up with Nikola “NiKo” Kovac, and it lands squarely in the middle of one of the most competitive periods the gaming chair market has seen.

What The Deal Actually Covers

The agreement names AutoFull as the primary chair provider across the full ESL Pro Tour pyramid for CS2. That means competition stages, practice rooms, and player areas at every flagship event on the calendar.

The events confirmed under the partnership are the Intel Extreme Masters series, including the marquee Krakow and Cologne stops, the ESL Pro League across the 2026 and 2027 seasons, and the ESL Challenger League circuit that feeds new talent into the top tier. The IEM Cologne Major 2026 is the headline date inside that bundle, with AutoFull’s chairs set to be on the LANXESS Arena stage when the tournament rolls around.

How AutoFull Will Show Up At Events And On Stream

Beyond just supplying the furniture, AutoFull is being woven into the broadcast and live event experience in a way that goes further than a standard logo placement.

  • Branding and supply across all competition stages and practice areas at EPT events
  • Integration into the English-language global broadcasts
  • On-site booth activations at live events where fans can try the chairs themselves
  • Joint social media campaigns aimed at the wider CS2 community

The on-site activations are the most fan-facing part of the deal. Anyone heading to an IEM event over the next two years will be able to sit in the same models the pros are using on stage, which is the kind of try-before-you-buy access gaming chair brands have leaned on heavily at LAN events.

Read More: nocries Joins BC.Game as Stand-In for IEM Atlanta 2026 Alongside s1mple

What Both Sides Are Saying

Daniel Mauritz, SVP Brand Partnership at EFG, framed the deal around player welfare and the technical demands of pro Counter-Strike. “Player performance and comfort are paramount to the integrity of professional play. Partnering with AutoFull as our Official Exclusive Chair Partner ensures that our competitors are supported by world-class ergonomics at every level of the ESL Pro Tour,” he said.

Anna Ding, Founder of AutoFull, leaned into the same talking point while pointing at the long hours pro players actually spend in their chairs. “Counter-Strike demands the highest level of focus and physical endurance. By becoming the Official Exclusive Chair Partner, we are not just supplying equipment, we are supporting the longevity and peak performance of the world’s most elite athletes,” she said.

Landing Right After A Historic Vitality Run

The timing of the announcement is worth a mention. It comes just a day after Vitality lifted the trophy at IEM Rio 2026, sweeping Spirit 3-0 in the grand final to become the first team in Counter-Strike history to win two ESL Grand Slams, and the first to do it back-to-back. That run also handed ropz his third career Grand Slam, a record no other player holds.

It means AutoFull’s first full cycle as EPT chair partner kicks off with the tour’s biggest narrative in years already in motion, with Vitality chasing further history and the rest of the field hunting for the team that finally cracks them.

A Crowded Gaming Chair Market Right Now

AutoFull’s return to the front of CS2 sponsorship lists comes at a moment when the gaming chair sector is unusually busy, with most of the big names locked into high-profile esports deals of their own.

Secretlab is currently the chair partner of the Esports World Cup, PGL, and VCT Americas. Blacklyte has built visibility through Team Liquid, the Rainbow Six Invitational, and both 2025 CS2 Majors. Razer holds down a regional position through VCT EMEA. AutoFull stepping into the ESL Pro Tour gives it the one big CS2 property that was still up for grabs.

Falcons Reshape Their Roster Heading Into Cologne

The roster picture at the top of the scene is also shifting fast. Falcons confirmed the signing of Finn “karrigan” Andersen from FaZe on April 20, hours after benching Damjan “kyxsan” Stoilkovski following the team’s third-place finish at IEM Rio. The move reunites karrigan with NiKo, his old FaZe teammate from 2016 to 2018, and hands the Falcons project a new in-game leader heading into the IEM Cologne Major 2026 cycle.

For AutoFull, that adds another layer of broadcast value to the deal. Two of the highest-profile names in CS2, NiKo and karrigan, will now be sitting in their chairs on the same team, on the biggest stages of the next two years.

Why The Timing Lines Up With IEM Cologne

The two-year window that AutoFull has signed up for slots neatly around the biggest dates on the CS2 calendar. IEM Katowice and IEM Cologne sit on opposite ends of each year as the tour’s two crown-jewel stops, and the Cologne event in 2026 carries Major status, which guarantees the largest viewership numbers of the season.

For AutoFull, that means the brand will be visible on the highest-rated CS2 broadcast of 2026 within months of the partnership going live. It also gives the company a runway into 2027, when the next round of Major slots will be allocated and chair partnerships start rolling over again across other circuits.