Close up photographers can now explore and capture even the tiniest details with the release of Fujifilm’s new macro lens. The FUJINON XF80mmF2.8 R LM OIS WR Macro Lens is now available in New Zealand and joins a massive XF lens line-up bringing the first 1.0x magnification mid-telephoto macro lens for X-Series mirrorless cameras.

The new macro lens achieves high resolving power at the focus point and beautiful bokeh, making it optimal for shooting flowers and insects. Combine this lens with Fujifilm’s unique Film Simulations, such as Velvia, for truly stunning close up photographs. New Zealand X-Series specialist Craig Robertson says the new 80mm lens will be another great addition to the FUJINON line up, already renowned for their outstanding image quality.

“This lens is going to enable people shooting X-Series to be able to take their photography to new levels of detail and create quality, close-up images in true 1 to 1 reproduction,” says Robertson. The FUJINON XF80mmF2.8 features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor.

Designed to be versatile and to suit all photography styles, users can shoot on a tripod or hand-held with the help of the Optical Image Stabilizer system suppressing shift shake. The lens also provides fast and silent Auto Focus with a clever system of linear motors. Suitable for use in a wide range of outdoor shooting conditions, the FUJINON XF80mmF2.8 can operate in temperatures as low as -10°C. and is weather and dust resistant.

The exterior design is luxurious yet robust for a premium feel. The aperture and focusing rings have been designed for maximum comfort and usability.
Robertson says there are also more lenses to come, with the recent announcement of the X Mount Lenses roadmap.

“Fujifilm has unveiled the latest development roadmap and with this, details of an ‘Ultra Wide Angle Zoom Lens’ and a ‘Telephoto Prime Lens’. Fujifilm will continue to expand the lens line to support a wide range of photography styles and requirements,” says Robertson. Robertson notes that photographers shooting with older X-Series cameras will also be able to enjoy the
new lens. “The latest free firmware update ensures previous X-Series models are ready to go with the Auto Focus system of XF80mm as Fujifilm is dedicated to continuing to support our older cameras,” says Robertson.

The new FUJINON XF80mm Macro Lens retails for RRP$1999 (NZD) and is available now from authorised FUJIFILM dealers nationwide.

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Whether it’s riding the crashing waves of Piha, climbing the magnificent Aoraki Mt Cook or cycling amongst Rotorua’s Redwoods, thrill-seekers need a camera that is going to be as tough as their conditions and that will never fail to capture amazing photos.

Drumroll please for the Fujifilm X-T2, a compact mirrorless “pocket battle ship” with a whopping 24 megapixels and 4K HD video that can do the hard yards for any adrenaline junkie with a photographer’s streak.

Photographers will find the X-T2 is made of sterner stuff, with a solid magnesium alloy body that is both highly durable and lightweight to ensure it can be taken into any situation. Weather-sealed to keep salt spray and drizzle at bay, and combined with one of Fujifilm’s extensive range of Fujinon XF lenses, the X-T2 will be ever-reliable through each step of the adventure.

For those that might find themselves in a tight spot (whether shooting in a cave or from the passenger seat of a helicopter), the X-T2’s tilting LCD screen can help set up those adventure shots, when looking through the viewfinder isn’t an option.

Fujifilm’s much-loved and well-trusted X-T2 is a must for those that lust for quality imagery that reflects the quality of their adventure.

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Photographing and sharing high-quality images just got a lot easier thanks to the latest super lightweight camera from FujiFilm. In a first for the award-winning X-Series family, the new FujiFilm X-E3 pairs with smart devices via Bluetooth, so jetsetters and explorers can wave sayonara to annoying cables and lengthy transfers.

The FujiFilm X-E3 is an ultra-compact mirrorless digital camera with outstanding image quality and expert handling. Its lightweight, ergonomic body and enhanced connectivity make it the newest contender for both amateur and pro photographers with a bit of wanderlust.

Boasting a 24.3 megapixel revolutionary sensor (APS-C sized X-TransTM CMOS III) and an X-Processor Pro image processing engine, the X-E3 is a powerhouse that results in exceptional image quality and FujiFilm’s famous colour reproduction.

Auto mode on the X-E3 can choose the optimum settings for any given scene, meaning photographers who are just starting out will be able to shoot like pros. Thanks to the newly developed image recognition algorithm, the X-E3’s auto-focus is able to track moving subjects twice as fast as previous models. In addition, the X-E3 can also track moving subjects of half the size as before.

Capable of recording both Full HD and 4K video using the X-Series’ advanced Film Simulation modes, the X-E3 is not just for stills photography.

The X-E3 features a high-resolution LCD monitor with a 3.0-inch touchscreen panel display and a host of innovative functions including pinch zoom and swipe and flick capabilities. It is fully compatible with the line-up of 25 FUJINON XF lenses for the ultimate level of versatility.

New Zealand product and marketing manager Magdalena McLean says the new camera is the perfect companion for everyday use and travel photography.

“All X-Series cameras are made based on user feedback, extensive testing and revolutionary design. The new X-E3’s Bluetooth pairing means professional quality shots can be transferred to a phone or tablet and uploaded to social media within moments.

“It is lightweight, has a grip-shaped design and at only 337 grams it is ideal to take away on holiday as well as on-the-go for everyday shooting,” says McLean.

Also announced was the release of the FUJINON XF80mmF2.8 R LM OIS WR Macro Lens, which is perfect for close-up nature and flower photography. This new lens, driven by a linear motor for fast and silent auto focus, features the focal length equivalent to 122mm and supports hand-held shooting thanks to the Optical Image Stabiliser system which combats shift shake.

The FujiFilm X-E3 retails for $1499 NZD and is available from the end of September 2017. Additionally FujiFilm have the compatible and new FUJINON XF80mm Macro Lens this will set you back at around $1999 NZD and is available from November 2017.

The post FujiFilm Release X-Series’ most compact, comfortable and connected camera appeared first on Shane the Gamer.