G2 Esports is taking fan engagement to the next level, teaming up with XBorg to launch a brand new G2 Army fan app. The European esports giant announced the partnership this week, confirming that the platform aims to deliver more personalised and gamified experiences for its massive global community.

Welcome to the FanBase family, @G2esports.

The most entertaining esports organisation in the world is now building the future of fan engagement with us. pic.twitter.com/UDxBydGhtu

— XBorg (@XBorgHQ) December 1, 2025

With G2’s decade of dominance across League of Legends, VALORANT, CS2 and Rainbow Six, the organisation says its fans deserve experiences that match their passion. XBorg agrees, calling G2 one of the most entertaining esports organisations in the world, and now the group is officially joining XBorg’s expanding FanBase ecosystem.

A New Era for G2 Fan Engagement

Powered by XBorg’s FanBase platform, the G2 Army app is designed to give supporters a deeper way to interact with the organisation. Users can earn rewards, complete quests and unlock exclusive content tailored to their activity and interests.

XBorg has also built a utility layer for the G2 Samurai Army NFT collection. Holders will receive benefits based on their holding size, giving the app’s digital ecosystem an extra layer of value for long-time community members.

Fans using the previous version of the G2 app are getting looked after as well, with all data migrating over and a 1:1 credit distribution to ensure every past interaction still counts.

Introducing FanBase Copilot

One of the biggest innovations is the new Copilot feature. According to XBorg, FanBase Copilot monitors G2’s entire ecosystem, from tournament wins to social media drops, and automatically suggests or even launches engagement campaigns.

These can include:

• Giveaways
• Polls
• Predictions
• Gaming challenges

The idea is to turn every moment into something interactive for fans, giving G2’s team a powerful tool to keep the community constantly involved.

XBorg says Copilot will help fuel an entirely new wave of personalised, automated engagement that adapts to each fan in real time.

Free and Premium Tiers for Fans

The G2 Army app is available in both Free and Premium tiers, offering different levels of access depending on how deep users want to go.

Free Tier:

• Standard quests
• Basic rewards
• General content and activities

Premium Tier:

• Exclusive quests
• Extra battlepass rewards
• Behind-the-scenes content
• Special events
• Exclusive shop prizes

The Premium subscription is priced at USD $4.99 per month or USD $29.99 annually, giving committed fans more ways to stay connected and earn unique rewards.

XBorg’s Growing Influence in Esports

Founded in 2022, XBorg has been rapidly expanding its presence across global esports. G2 now joins a growing list of organisations working with XBorg, including Cloud9, Evil Geniuses and JD Gaming.

XBorg’s long-term goal is to build a public infrastructure for esports and gaming, allowing community ownership while giving developers tools to create new applications without needing to build everything from the ground up.

The company raised USD $9 million last year, with funding coming exclusively from individual investors rather than traditional venture capital firms. XBorg says this approach supports long-term value rather than short-term shareholder returns.

With the G2 partnership now official, and the new G2 Army fan app live, XBorg continues to position itself as a major player in shaping what the future of fan engagement looks like.

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