New Zealand-via-Zimbabwe brothers eleven7four release the first half of their debut album, via Step 11 Records / Universal Music Group New Zealand.

Side 1 is led by the new single “T.H.U.G.” ft. Goon Des Garcons* (Tony Hawk’s Under Ground) which is inspired by pro skater and idol Tony Hawk.

“’What’s the 1174? (Side 1)’ is the soundtrack to one of the craziest nights of our lives, each song represents a different saga of the night from ‘Stupid Crazy’ where you let it all go for the sake of fun and laughter, to the invoking rebellious spirit of punk rock on ‘T.H.U.G.’,” the duo explained. “Every song on the album is about having fun, which represents us as people and artists. We want to experience all things fun in life and make it sound dope while doing so!”

Shingi and Muche Murare hail from Harare, Zimbabwe, moved to East Auckland, New Zealand 18 years ago. In a moment that could only be described as fate, Shingi and Muche bumped into Grammy-nominated songwriter Tayla Parx  (Ariana Grande, Khalid, Panic! At The Disco) at a summer festival last year in New Zealand, and instant chemistry formed. eleven7four traveled to the US for the first time to begin recording What’s The 1174? (Side 1). They co-wrote the pop/hip-hop 7-track album with Tayla Parx and recorded it at Grey Noise Studios in New York City. Tayla Parx is also featured on their song, “Where It Hurts” (feat. Tayla Parx) along with its music video, which they shot in Los Angeles.

The brothers describe their recording experience and their first time in the U.S., “A lot of people would never have thought we’d be in New York writing an album with Tayla Parx, one of the most talented artists/songwriters in the world,” Shingi and Muche said. “This song [“Where It Hurts” (feat. Tayla Parx)] is basically that journey for us, from the airport to the studio, being in New York for the first time, it was a sensory overload. The amount of people, the sounds, the lights, and it’s hard not to notice the crackhead on the sidewalk trying to sell you drugs & bootleg mixtapes. We got a taste of it all and loved every second, and we wanted to convey that in this song.”

“So excited to see this project out there in the world! It’s a true example of what it means to have fun with the homies and articulate in music form. Turn this up and let it be the soundtrack to the next best night!” said Tayla Parx.

What’s The 1174? (Side 1) releases on October 2, 2020.

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Fronted by Australia’s Queen of TikTok, Sarah Magusara (13 million followers), the #SDMyWay TikTok challenge celebrates Superdry’s latest collection along with the launch of Universal Music NZ artist, eleven7four’s latest single, WHERE IT HURTS.

“I love the single and I love the clothes” says 18-year-old, TikTok star Sarah Magusara, who was recently named the face of Superdry’s latest AW20 campaign.

Supported by an army of 57 other high profile TikTokers across Aus and NZ, the campaign has become an overnight success with the likes of Rotorua local, Waiata Jennings hopping onboard also.

Sarah Magusara

eleven7four’s single, which features Grammy-nominated singer songwriter, Tayla Parx (Ariana Grande ‘Thank U, Next’, Panic At The Disco ‘High Hopes’, Khalid ‘Love Lies’), is set to become an international chart topper in line with the success of the campaign. The challenge, which asks TikTokers to complete a dance routine dressed in Superdry styled ‘their way’ to the beat of eleven7four’s single has already reached over 19 million people.

“When we heard that our first major single ‘Where It Hurts’ was going to be used for the Superdry campaign, we were stoked! The new Superdry range is fire, and the song fits so perfectly with the campaign” say brothers Shingi and Muche Murare who jumped on the opportunity to work with the international fashion label.

“It’s crazy to see how quickly the TikTok challenge has taken off! To see it hit so many views in under 24 hours is mindblowing. We’re just happy to be a part of such a cool campaign”.

‘Where It Hurts’ is the first single taken from their debut album What’s The 1174?. The brothers met Parx at a music festival in New Zealand and hit it off immediately – spending the next two days showing her their neighbourhood and favourite local spots. Contact details were exchanged, and the next thing Shingi and Muche knew, they were on their way to New York to write with Parx, returning to New Zealand after just two weeks with a complete album.

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New Zealand hip hop duo eleven7four announce the release of their debut album What’s The 1174? (Side 1), due on June 19, 2020 via Step 11 Records / Universal Music Group New Zealand. Today, the twin brothers, Shingi and Muche, share lead single “Where It Hurts” featuring Grammy-nominated artist / songwriter, Tayla Parx (Ariana Grande, Khalid, Panic! At The Disco).

The brothers met Parx at a music festival in New Zealand and hit it off immediately – spending the next two days showing her their neighbourhood and favourite local spots. Contact details were exchanged, and the next thing Shingi and Muche knew, they were on their way to New York to write with Parx.

“For us to be in New York writing this album with Tayla Parx, one of the most talented artist / songwriters in the world, was a total trip, and something a lot of people didn’t see coming,” the boys explain. “This song is not only about hitting those doubters ‘where it hurts’, but about that entire journey: From the airport to the studio, being in New York for the first time…it was a sensory overload.

“The amount of people, the sounds, the lights, and it’s hard not to notice the crackhead on the sidewalk trying to sell you drugs & bootleg mixtapes! We got a taste of it all and loved every second.”

“So excited to see this project out there in the world! It’s a true example of what it means to have fun with the homies and articulate in music form. Turn this up and let it be the soundtrack to next best night !” – Tayla Parx

The twins add “’What’s the 1174? (Side 1)’ is the soundtrack to one of the craziest nights of our lives, each song represents a different saga of the night – from ‘Stupid Crazy’ where you let it all go for the sake of fun and laughter, to the invoking rebellious spirit of punk rock on ‘T.H.U.G.’. Every song on the album is about having fun, which represents us as people and artists. We want to experience all things fun in life and make it sound dope while doing so!”

The post eleven7four RELEASE THEIR LATEST SINGLE appeared first on Shane the Gamer.