Betical are a French duo made up of two brothers, Max & Martin Hoet. The pair grew up together immersed in the electronic music scene. They found their musical home within the prolific French touch movement. Betical’s most recent single, Runnin, is a sophisticated and surprisingly delicate house effort. The new video, written and co-directed by Betical themselves, exaggerates these trademark elements, along with the subtle sombre atmosphere. Somewhat abstract, the video follows a mesmerising and minimalistic landscape that projects Betical’s visions perfectly.

The Betical brothers love embracing the arts in many forms. Combining graphic design into the project means they’ve created a uniquely personal brand, artwork and other visual assets from scratch. Revitalising creativity audibly and otherwise, the pair have mesmerised followers with their interpretation of retro game inspired videos, artistically sparse live sessions and meticulously hand drawn story boards.

Since inception, Betical have moulded a concrete space for their sleek and expansive sound. After their first release, Betical went on to explore a majestically poised sound. This trademark truly came to life within single Control, which quickly garnered 900 thousand Spotify streams. Betical’s musical influence expanded again with remixes of Alex Adair’s vocal heavy Casual, and similarly dynamic Back For More. It is argued that the brothers are most predominately known for their dreamy reimagination of Kungs’ This Girl. This deep house slanted tune propelled these humble artists to the speakers of tastemakers from BBC Radio 1, which led to impressive plays and memorable support.

“The video clip of Runnin was created to portray the pressure that some people may experience nowadays. It represents a metaphor of our generation in a way.

We can see only one character in the clip who, stuck in a chaotic world, wishes to bloom in an emptier and more solitary world while finding an inner peace.It links to the lyrics of the song which also emphasize this desire to escape the world of today, and to achieve a desire of freedom.” – BETICAL

Runnin is a particularly powerful and obscurely progressive new single from Betical. The intention to speak to a vulnerability within the young generation is clear and direct. The sinister tinged visuals tell a hidden narrative: a desperate need for independence, and eventually escape. Runnin’s black and white video is assertive, strong and poignant. It’s bleeds effortlessly with Betical’s building synth lines and reminiscent melody in order to re-establish a connection between Betical and their audience. The horse symbolises a message of guidance, a journey to find your inner strength. Ultimately, Runnin is an exceptionally touching invitation to get unequivocally lost.

Betical – Runnin Video is out now and can be viewed above this post.

The post New Betical Vid – Runnin appeared first on Shane the Gamer.

The Betical duo are made up of two French brothers, Max & Martin Hoet. Having grown up immersed in electronic pop, Betical found their musical identity after the French touch movement. Since inception, Betical have moulded a concrete space for their sleek and expansive sound. The new single, Runnin, adds to a building repertoire of sophisticated house efforts. It holds an intentional focus on minimal swells and gracefully executed percussion.

The Betical brothers love embracing the arts in many forms. Combining graphic design into the project means they’ve created a uniquely personal brand, artwork and other visual assets from scratch. Revitalising creativity audibly and otherwise, the pair have mesmerised followers with their interpretation of retro game inspired videos, artistically sparse live sessions and meticulously hand drawn story boards.

After their first release, Betical went on to explore a majestically poised sound. This trademark truly came to life within single Control, which quickly garnered 900 thousand Spotify streams. Betical’s musical influence expanded again with remixes of Alex Adair’s vocal heavy Casual, and similarly dynamic Back For More. It is argued that the brothers are most predominately known for their dreamy reimagination of Kungs’ This Girl. This deep house slanted tune propelled these humble artists to the speakers of tastemakers from BBC Radio 1, which led to impressive plays and memorable support.

‘When producing Runnin, we meant to celebrate the positive energies created by melancholy… like the emotions you get from an early morning sunrise. The name represents the need young people our age have for freedom and escape.’

Betical’s new single Runnin is a progressive leaning track that speaks to a vulnerability with the young generation. It tells a tale of independence and determined self-expression, as well as the need to be understood. Runnin is a single that boasts a juxtaposition of both emotional connection, and an ingrained need for release. Reinforced by building synth lines and waves of reminiscent melody, Runnin connects to the lost with a warm sense of understanding and much welcomed guidance.

Betical – Runnin is out now.

The post Runnin’ with Betical appeared first on Shane the Gamer.

Betical is the French sibling duo that produce eclectic and immersive electronic music. Embracing the musical world at the ripe age of ten 10, the brothers passion ignited soon after the prolific weight of the French touch movement. As we look forward to the release of their first ever EP later this year, Betical release the last slice of abstract and exhilarating work within new single, Strangers.

Betical derive from a technological restriction that saw the duo tackle solo work with only one laptop. As both brothers’ love for production grew, together with their needs for the laptop, they decided to join forces to make the most of their limited equipment. As well as leading music focused lives, one brother still holds an obsession in the equally creative industry of graphic design. Pushing this to the forefront of the Betical project, the brothers enjoy utilising this skill to create their brand, artwork and many other assets from scratch.

Betical’s biggest success, Control, garnered hundreds of thousands of Spotify streams, alongside electronic staples Voices and remixes of Casual and Back for More. Also known for superb reimagination of Kungs’ This Girl the duo showcased mainstream appeal with support from BBC Radio 1 amongst other key tastemakers. As the third release in the project, the Surrender single encapsulated Betical’s immense skill for producing music with cinematic appeal. Visually supported by their own video creation, Betical showcased an immersive gaming experience with a retro, glitchy landscape that captures their erratic flare perfectly.

Enjoying their focus on original productions, the final release ahead of the Strangers in the Night EP has come as a respectful nod to a delightfully obscure combination of soul and techno. Predominantly instrumental, Strangers is an expansive and unpredictable effort from Betical. Boasting heavily produced vocals that ride softly over the main event, which is of course the underlying and progressing vigour revealed within the prominent riff line.

Betical – Stranger is out now.

The post Strangers appeared first on Shane the Gamer.

Betical is a French based duo consisting of brothers Max & Martin Hoet.

At the ripe age of ten 10, this pair immersed themselves into the world of electronic pop after finding inspiration within the French touch movement. Ahead of their first ever EP, Betical release a new beautifully intricate take on electronic music… Surrender.

Betical derived from a sibling frustration that saw the duo tackle solo work with only one laptop. As both brothers’ love for production grew, they joined forces and quickly made the most of their technological restriction. As well as leading music focused lives, one brother holds an obsession in the equally creative industry of graphic design. As an integral part of their project, the brothers enjoy utilising this skill to create their brand, artwork and other assets from scratch.

Known predominately for Control, Betical have garnered hundred of thousands of Spotify streams with Voices and remixes of Casual and Back for More. Their dreamy reimagination of Kungs’ This Girl saw huge success with support from BBC Radio 1 amongst other key tastemakers. From their CV of work so far, it’s clear that Betical is a duo inspired by a vast array of musical landscape.

Focusing on more original productions for 2019, Surrender is the third single of Betical’s upcoming EP. Surrender is punchy track that soars into somewhat erratic cinematic realms. The elongated vocals showcase emotional depth, alongside twisted percussion and prominent building synth lines. Less vocal heavy than their other work, Betical demonstrate impressive scope to yield more clean-cut music with their familial and progressive flare.

Betical – Surrender is out now.

The post Surrender. Now. appeared first on Shane the Gamer.